“If you are going to be offended at every stupid thing someone does, you will be offended all day, every day,” former Aetna CEO Ron Williams tells Rhonda Morris and Adam Bryant. “My approach is to assume positive intent and assume they don’t know any better. And if someone is really a jerk, then you deal with them on that basis. But if not, you give them a corrective educational moment — “Don’t do that again. Don’t say that, and here’s why.” — and then move on.”