TRUST is a powerful 5-letter word

Powerful words need attention & care to thrive.

This particular powerful 5 letter word is
• key to successful leadership
• an essential building block for teams
• a value crucial for an individual in all aspects

A dictionary description states that
trust
noun
1. firm belief in the reliability, truth or ability of someone or something: ‘relations have to be built on trust’
similar words: confidence; belief; faith; freedom from suspicion / doubt; sureness; certainty; certitude; assurance; conviction; credence; reliance.
opposite words: distrust; mistrust; scepticism.

All of which are important however let’s look more closely. What do you see?

Implicitly hidden within

is ‘US’.