How should CEOs solicit employee feedback?

Two US CEOs have highlighted the value of requesting employee feedback, particularly during company growth phases. How should senior leaders approach this process?

Employee feedback is a vital asset for helping leaders evolve in step with the growth of their firms, says entrepreneur Luke Saunders in a recent opinion column. (Fast Company, 18 November 2020)

As founder of US brand Farmer’s Fridge – which sells fresh food via a network of refrigerated vending machines – Saunders explains that he has handled every task related to his business, from food preparation and servicing fridges to marketing and accounting.

However, he points out, exponential growth that the firm has enjoyed since landing capital investment in 2018 has forced him to reinvent his leadership style several times over – a process he says “never gets easier”.

How should CEOs solicit employee feedback