Today, 20th November 2020, marks UK Equal Pay Day, the day after which women effectively begin working for free. In the context of Covid-19 unemployment, increased caring demands, and greater risk to women’s health, it becomes more important than ever for companies to scrutinise and prioritise pay fairness. Equal Pay Day an opportunity to pledge a commitment to pay fairness. We should live times of crisis and challenge as we hope to in times of comfort and convenience.